charge your stickers with emotional energy
You’re creating a hint of a mythology on your stickers. Your project assumes mythic dimensions when you give out stickers with an amazing logo pointing people to it.
Curiosity is the goal. Sometimes you learn about projects your self through their successful promo activities. How did they make you feel? Consider that a baseline for the impact you want your own stickers to have.
What is it about your project that makes you FEEL something? The answer to that question ought to shine through in your sticker design.
Promoting your project on stickers conveys a sense that experiencing it will be an amazing experience. It’s a system you can depend on for promo.
You’re excited about what you do. Stickers are manifestation of that energy. Stickers that are made custom for your project are a badge of quality – that you have decided to promote on stickers indicates that you are serious.
Quality vinyl stickers act as a signal of the quality of your project. The people who are fortunate to receive your stickers feel extra special because they got a sticker where nobody else did. Custom stickers are inherently limited edition, and that makes each one a unique work of art. No wonder there are so many sticker collectors!
Your logo in your hands is different and somehow more alive then when it is stuck on screen. Stickers are portable and inexpensive enough to give away like business cards. We created our business because we know how perfect this method of promo can be for a project such as yours.
Because people encounter stickers randomly, do your best to psychologically transfer key bits of emotional information. Get in people’s heads and hearts with a brilliant design.
How is your project make you feel? Describe and articulate these emotions and you’ll be well on your way to a phenomenal sticker campaign.
Make your fans a promo pack and mail it to them, so they can help you spread stickers faster. Stickers help your fans stick together, and feeling special is what being a fan is all about.
Retail businesses can give stickers away to anybody who spends about a certain amount as a little gift. To accomplish this, make your stickers promote a call to arms for the type of people who shop in your store. Come up with a catchy tagline and design it beautifully in Illustrator – this time spent will yield wild results.
If you can get people to promote you, you’re in good shape. So focus on the people who love you already. Send a bunch of stickers to anyone who is into giving them away and you will see how easily stickers can boost awareness of your project. Expand and delight this group.
Avoid “sticker spam”. Deploy used stickers strategically. Make sure that everybody you give your sticker too will appreciate it, and your project. Try not to waste if possible, but sometimes, the crowd is just going crazy for them :D
Empathize with potential fans who may be overwhelmed with new things to check out, and understand that there is competition for attention in this media saturated world. Charge your sticker design with an emotional promise. Stickers cut through; make sure the message is powerful.
Build a dialogue with your biggest fans. Stickers and put smiles on fans’ faces. Send is your art today for a free quote!
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