Who else wants to change the world?
Tuesday, April 27, 2010 at 02:32AM A huge trend is developing. Everybody is getting involved. Of course, it takes a very special person to appreciate the value of what StickerNation is making possible -- your own personal sticker campaign, dirt cheap! -- and we know that you are one of those people who are looking for ways to make your creativity somehow "real", in the real world, not just on some comment on some blog somewhere.
What excuse do you make when you are asked for your website -- and you haven't got a clever way of communicating it so that people will actually remember it? Can you afford to appear "out of step" to your fans, readers, random encounters with people who might help you meet your goals, and maybe even your customers? Or is it important to you to be perceived as successful, savvy, and in tune with the trends that are leading people away from the din of "broadcast promotion" and towards the good ol' fashioned face to face communication that custom stickers facilitate?
I first discovered quite by accident that it was possible to print a bunch of stickers and make a serious impact on the way people think. The story might be found a constructive to individuals who are, shall we say, less than satisfied with their societies and their own positions within them. I chose the words, "less than satisfied.", because I believe that ultimately it is dissatisfaction with the status quo that leads us into that magical realm of creativity.
When you have your "change the world" message, your entire existence shifts -- suddenly, you are a leader! A person who influences others. It's a big shift. It's very easy for us to live in splendid isolation - after all, doesn't it seem that is exactly how society wants us? But it is far more satisfying to engage with others. And meaningful engagement relies on "meaning" - that is to say, some kind of IDEA is exchanged, shared, proposed. When it comes down to it, all a custom sticker really is, is a container for that idea of yours.
It's the IDEA that is contagious. Your awesome band, your amazing bakery, your fabulous Etsy store... it's all based on your human energy. When you are the source of an idea, our human hearts are linked right to you. We feel the energy that you are gearing up to transmit and we open up slightly to receive it. Stickers make this process a breeze -- indeed, we believe that your joy in promoting your project is the most precious aspect of it, and we treat our clients with such respect that they inevitably come back for more.
Getting this information into your head pronto is very important. I wanted to go directly to our visitors to give them this vision of "promo that is a blast.". The joy that you exhibit as you undertake your promotional activities will reflect into the hearts of those you encounter. If you charge them up with energy, they will inevitably be home in the direction that you wanted to go -- that is, right to your website, or walking right to your door to make a purchase.
So feel in your hands on a stack of vinyl stickers just itching to get out. On those stickers is your logo, something that you designed, something that soon will grace the surfaces of exactly the people you give them to. There is no waste when promoting with stickers -- the stickers we print wind up somewhere, without fail. Think of every single sticker you put out as a little pointer into your project!







