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Tuesday
Apr272010

Who else wants to change the world?

A huge trend is developing. Everybody is getting involved. Of course, it takes a very special person to appreciate the value of what StickerNation is making possible -- your own personal sticker campaign, dirt cheap! -- and we know that you are one of those people who are looking for ways to make your creativity somehow "real", in the real world, not just on some comment on some blog somewhere.

What excuse do you make when you are asked for your website -- and you haven't got a clever way of communicating it so that people will actually remember it? Can you afford to appear "out of step" to your fans, readers, random encounters with people who might help you meet your goals, and maybe even your customers? Or is it important to you to be perceived as successful, savvy, and in tune with the trends that are leading people away from the din of "broadcast promotion" and towards the good ol' fashioned face to face communication that custom stickers facilitate?

I first discovered quite by accident that it was possible to print a bunch of stickers and make a serious impact on the way people think. The story might be found a constructive to individuals who are, shall we say, less than satisfied with their societies and their own positions within them. I chose the words, "less than satisfied.", because I believe that ultimately it is dissatisfaction with the status quo that leads us into that magical realm of creativity. 

When you have your "change the world" message, your entire existence shifts -- suddenly, you are a leader! A person who influences others.  It's a big shift.  It's very easy for us to live in splendid isolation - after all, doesn't it seem that is exactly how society wants us?  But it is far more satisfying to engage with others.  And meaningful engagement relies on "meaning" - that is to say, some kind of IDEA is exchanged, shared, proposed.  When it comes down to it, all a custom sticker really is, is a container for that idea of yours.

It's the IDEA that is contagious.  Your awesome band, your amazing bakery, your fabulous Etsy store... it's all based on your human energy.  When you are the source of an idea, our human hearts are linked right to you. We feel the energy that you are gearing up to transmit and we open up slightly to receive it. Stickers make this process a breeze -- indeed, we believe that your joy in promoting your project is the most precious aspect of it, and we treat our clients with such respect that they inevitably come back for more.

Getting this information into your head pronto is very important. I wanted to go directly to our visitors to give them this vision of "promo that is a blast.". The joy that you exhibit as you undertake your promotional activities will reflect into the hearts of those you encounter. If you charge them up with energy, they will inevitably be home in the direction that you wanted to go -- that is, right to your website, or walking right to your door to make a purchase. 

So feel in your hands on a stack of vinyl stickers just itching to get out. On those stickers is your logo, something that you designed, something that soon will grace the surfaces of exactly the people you give them to. There is no waste when promoting with stickers -- the stickers we print wind up somewhere, without fail. Think of every single sticker you put out as a little pointer into your project!

Wednesday
Mar102010

expanding consciousness with stickers

There is a secret life pulsing in the streets. 

Stickers with art on it makes this life manifest.

By getting stickers printed, something that "didn't exist" except on your computer screen, and before that in your BRAIN, literally comes into existence.  

Sunday
Feb282010

the tribal nature of memes 

People run in tribes - just like we did back in ancient times - and the power of free civilization is the flexibility with which we can create our own.  The diverse proliferation of groups, bands, small businesses, and other projects lends itself to greater options and greater innovation for the people within them and those that enjoy their output.  I define "tribe" very broadly here.  I mean that a sports team is a tribe, a group of students going to spring break is a tribe, a startup software company is a tribe. 

 

See, being in a tribe means that you split the leadership and the hard work towards a united goal. The different roles beg a certain specialization, but by teaming our individual interests up, we can accomplish so much more than we could apart.  Motivating a tribe often means creating a symbolic representation - a virtual 'container' for the energy and direction of the tribe.  Whether you're organizing a 10K run or moving your business to a new part of town, tribal interaction with their environments often benefits from a cohesive identity.  These identities are inherently "shortcuts" - memes.  

We believe that if you create a brand for your project, you're going to see that brand spread naturally as others who appreciate your efforts will need a convenient way to relate its value to their friends.  This can be unwelcome if you're running some kind of big time mafia but in general having attention come at your tribe generally means your tribe reaping the benefits of increased attention.  This might mean more members, more influence in society, greater audience participation, and the accomplishment of an activist strategy.